TPAY Mobile, Vodafone Egypt roll out digital payments on Google Play

Through this partnership TPAY MOBILE, which operates in the UAE, Egypt, Saudi Arabia, in addition to seven other countries, supports Vodafone Egypt subscribers to purchase from Google Play and charge the payments to their mobile phone bill or deduct them from their airtime balance.

Thus, over 41 million Vodafone subscribers in Egypt have the option to purchase paid apps, games, and in-app content without using credit cards from inside Google Play store. Current realities brought about by the COVID-19 pandemic made cashless payments a necessity, facilitating contactless payment transactions and building another line of defence against the spread of the virus.

Even before the pandemic, Direct Carrier Billing, or DCB, was becoming an increasingly popular mode of payment particularly for digital services, especially in emerging markets, which are characterised by young populations eager to get online services despite being underserved by the banking sector, the official press added.