Stripe introduces no-code adaptive pricing

Stripe’s Adaptive Pricing solution is set to enable customers to pay in their local currency, with the company automatically calculating the localised price and managing currency conversion. In addition, the presentment currency is inferred from the buyer’s public IP address. By launching the new service, Stripe aims to allow its users to increase conversion rates from worldwide buyers, with businesses having had on average a 17% expansion in international revenue, as detailed by the firm.

Moreover, customers can leverage Adaptive Pricing to display pricing in local currencies based on location, calculate prices in real-time leveraging an exchange rate guaranteed for 24 hours, deliver additional payment methods that require local currency, and ensure regulatory compliance with all supported currencies. At the same time, the solution works with Checkout, Payment Links, Pricing Table, and local payment methods, including Alipay, Bancontact, EPS, iDEAL, P24, SEPA Debit, Sofort, and WeChat Pay.

Regarding the launch, representatives from Stripe commented that, with online shoppers starting to purchase more goods internationally, the company observed an increase in cross-border revenue for businesses using Adaptive Pricing. Also, the solution focuses on expanding the use of local payment methods by ensuring that customers can pay in their currency and with options that are most relevant to them.