Shopify launches link-in-bio tool Linkpop to streamline social commerce

Linkpop allows users to promote multiple links on a single page. The tool is designed from the start to promote shopping with as few clicks as possible, sources say. Linkpop users can promote a curated selection of Shopify products that visitors can buy directly without leaving the link-in-bio page, instead of say, clicking on a separate link that takes them to Amazon or another ecommerce site.

The tool is free for anyone to use whether or not they are a Shopify merchant. But the shoppable links are only available to Shopify merchants. By doing this, the hope is that ultimately Linkpop users will be incentivised to create a Shopify storefront, in order to get access to checkout experiences, modernretail.co states.