According to the press release, Sephora launched new offerings in its Beauty Insider loyalty programme, such as point multiplier events, more sampling choices, and experiences like early access to brand launches and beauty events (whenever social distancing restrictions begin to lift and companies can safely welcome clients back).
Some of the new features include:
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Beauty Insider Cash – members can use their earned points to get instant savings at checkout, as 500 points give members USD 10 off at checkout online and in-store.
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Rewards Bazaar – an online platform where members can exchange their points for a variety of products.
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Using Your Points to Give Back – launching in June 2020, clients can use their points to make a difference. By redeeming points for a Charity Reward, Sephora will donate the corresponding amount to the Tides Foundation to benefit a featured charity.
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Sephora Credit Card – a card that includes member benefits with a 4% back on every Sephora purchase, and no annual fees.
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