According to Ecommerce News Europe, online shoppers are enabled to visit de.wildberries.eu and browse products from over 40,000 different brands. The assortment includes women’s, men’s, and children’s clothing, shoes, and accessories, as well as products from other categories, such as books, consumer electronics, toys, car parts, and gifts.
Moreover, the initiative follows Wildberries' 2020 launch in the European Union, when it rolled out its online store in Poland. Initially, the company started the expansion by building a new logistics centre in Slovakia, but a few months later, Wildberries.eu launched in Poland, Slovakia, and Ukraine. Now its ecommerce platform also opened its digital doors in Germany, as the Russian company is already looking at new markets.
Furthermore, the company plans to expand in France, Italy, and Spain, but it’s still unknown when this will happen exactly, Ecommerce News Europe stated.
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