Once the RedTrack app is connected to a Shopify store, it can help track a website’s traffic and attributes the purchases to the campaigns and channels they originate from. The new integration aims to solve one of the biggest problems of ecommerce merchants: matching the data between Facebook and Shopify to ensure optimisation.
Using the Shopify x RedTrack app, online merchants will benefit from accurate attribution reports, no-code setups, sales data sent back to advertising channels for enhanced optimisation, and others.
The more social media platforms a shop owner uses (from Instagram to Facebook, TikTok, affiliates), the more data RedTrack will collect and attribute each dollar spent on advertising campaigns to the exact revenue generated by shopping.
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