Such an increase is mainly attributable to revenues generated by the application of NFC as a mobile retail marketing instrument via coupons and smart posters , as the ability to tap smart posters and receive coupons and product information also presents new channels to market for merchants, according to the report. NFC/Felica payments have already gained ground in Japan, but by 2014, the North American and Western European markets will also witness high growth.
The study titled “NFC Mobile Payments & Marketing Opportunities: Forecasts & Analysis 2009 - 2014” was conducted by market research firm Juniper Research.
The Paypers is the Netherlands-based leading independent source of news and intelligence for professional in the global payment community.
The Paypers provides a wide range of news and analysis products aimed at keeping the ecommerce, fintech, and payment professionals informed about the latest developments in the industry.
Current themes
No part of this site can be reproduced without explicit permission of The Paypers (v2.7).
Privacy Policy / Cookie Statement
Copyright