Macalla Enables the First Mobile Phone Based Service for Voucherless Prepaid Cas

The Macalla Mobile Top-UP(TM) Ver. 4.0 based system will allow Connex offer prepaid mobile phone recharge for cash through an extended network of dealers and agents. It uses the agents mobile phones as the Point of Sale (POS) terminal for the recharge transactions and removes any need for scratch cards, vouchers, traditional POS devices or landlines to operate the service. The service will be provided via a network of multiple dealers and over 5,000 agents. It will generate significant cost savings and service enhancements within the existing Connex dealer/agent network and extend its reach to include many new types of agents such as smaller retail outlets, sole-traders and market vendors. Connex is Romanias leading mobile operator with almost 50% market share. Macalla Mobile Top Up Version 4.0 provides prepaid recharge solutions for both banked and un-banked (i.e. cash) subscribers. The solution for cash subscribers allows airtime agents sell prepaid recharge by linking them with the operators prepay billing system. Using Macalla Mobile Top Up, the agent simply enters the subscribers mobile number, the amount of credit required, and the agents PIN. The top-up takes place in real time, commissions are calculated and applied, and both subscriber and agent are notified.