Kuaishou’s users will be able to purchase goods from JD.com through livestreaming shows within the short-video app, without transferring to JD.com’s platform to pay, thus facilitating the shopping experience.
JD.com is implementing this partnership a few days before the beginning of its annual “618” shopping festival, the company’s own “Black Friday,” to be held on June 18 2020.
Kuaishou, as the second-largest short video app behind Douyin with over 300 million daily active users (DAUs), will benefit from the cooperation with JD.com. The company has set an annual target to sell merchandise worth USD 35.2 billion in 2020 via livestreamers on its platform.
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