The Germany-based hypermarket chain will be visible as a new operator on the previous online marketplace of Real, the company it acquired in June 2020. In mid-April the marketplace will be completely integrated on Kaufland.de. This initiative follows the acquisition of Real.de by Schwarz Gruppe, a retail group that owns Lidl and Kaufland.
Customers will be able to switch more quickly between the stationary and ecommerce offers, while dealers will benefit from a greater reach on the Kaufland website, through which they can develop new customer groups.
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