iQIYI International, Fortumo announce carrier billing partnership

Consumers can now subscribe to iQIYI International by charging the purchases to their mobile phone bill or prepaid SIM card. The first country where carrier billing has become available is Malaysia, with the Philippines to be launched next.

iQIYI International launched carrier billing through Fortumo’s Hosted DCB product. Hosted DCB connects iQIYI International with the local mobile operator’s carrier billing platforms, while Fortumo manages the checkout flows and localization.

iQIYI International‘s subscription-based business model is further supported by end-to-end user lifecycle management thanks to Fortumo’s Subscription Engine. The Subscription Engine manages subscription activations, renewals, and terminations on behalf of iQIYI, while also supporting the launch of marketing promotions, such as discounts and free trials, built-in grace periods, and failed payment retry mechanisms.