Reliance Retail, a subsidiary of Reliance Industries, has launched JioMart in the Navi Mumbai, Thane, and Kalyan regions, offering free, express delivery on over 50,000 grocery products, Charged reports.
Reliance’s new ecommerce platform pilot is inviting customers to sign up for home grocery delivery, with a view to rolling this out across India in the near future.
Though only 1 in 1,000 Indians currently orders groceries online, the market is expected to grow an estimated worth of USD 870 a year to a whopping USD 14.5 billion by the end of 2023, while the wider Indian online retail market is set to be worth USD 72 billion by the end of 2022, according to Charged.
JioMart will connect local stores to shoppers via an app rather than selling items on its own platform, aiming to eventually connect 30 million local stores.
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