Híbrido report says 65.4 percent of retailers in Brazil invest in D2C ecommerce

The report includes business to consumer relationship models showing that online sales fit into several segments, 65.4% are D2C, 50% are B2B2C, and 40.4% are B2B. Among the surveyed merchants, 44.2% do not have virtual stores, while the remaining 26.9% have had virtual stores for over four years, 5.8% for 2-4 years, 7.7% for 1-2 years, and 15.4% for less than a year.

Reportedly, the top 3 challenges of D2C are adapting business/culture to digital (37.9%), managing channel conflicts (34.5%), and conquering industry investments (34.5%). What has grown is the challenge of winning industry investment in online business. In 2020 this only affected 14.7% of respondents, while today it impacts 34.5%.