With the Shopify application, store owners can now embed a live commerce video player where shoppers can buy products shown in the stream without leaving the video. Purchases from the stream directly reflect on the store's inventory. The player also includes features such as live chat, contests, raffles, and countdown deals that make live shopping more engaging. The video can be re-streamed on Facebook, Instagram, etc. to reach more potential customers.
These videos can also be recorded and saved on the website so customers who missed the live session can watch the video and purchase the products if they are still available. This will also allow ecommerce stores to create shoppable short video product snippets that could boost conversion and sales.
The Shopify Flux Panda app is free for installation, but additional charges may apply depending on the additional features and plugins the website may require.
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