FedEx agrees to acquire ShopRunner

As per this acquisition, ShopRunner’s capabilities will expand the FedEx ecommerce portfolio. They are also expected to create increased value for brands, merchants, and consumers, MarTechSeries reports. In addition, the acquisition is anticipated to close by the end of the calendar year, and it is subject to customary closing conditions, including regulatory approval.

Among the benefits that ShopRunner members enjoy, one can include free two-day shipping, free returns, member-exclusive discounts, and seamless checkout. The company’s data-driven marketing and omnichannel enablement capabilities also help brands and merchants acquire high-value customers and accelerate their digital innovation by using ShopRunner’s ecommerce platform. Once closed, ShopRunner’s pre-purchase offerings combined with FedEx post-purchase logistics intelligence will enable brands and merchants to engage consumers at scale by providing innovative online shopping experiences.