Daniel Wellington, Bambuser to introduce live video shopping in emerging markets

Daniel Wellington and Bambuser, which both have their headquarters in Sweden, are joining forces in a global partnership to roll out Live Video Shopping into new emerging markets with a strong social media presence.

After working with live shopping in China, one of Daniel Wellington’s main markets, the company now chooses for the first time to roll out the concept to other key markets using Bambuser's proprietary Live Video Shopping technology.

Daniel Wellington will launch its live shopping concepts, all developed in-house, on three continents simultaneously. The company has chosen India, Mexico and Germany – three strategic countries with a loyal and well-performing influencer community.
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