Online and in-app purchases will be enabled through Citi’s integration with Masterpass, which protects card data through tokenisation.
The US launch of Citi Pay is the latest in a series of digital payments announcements, which has recently joined the Zelle Network to enable P2P payments and also partnered with PayPal in 2016, so that customers could use their Citi accounts to pay for purchases inside the PayPal app.
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