Blackhawk Network, Bakkt partner to enable user to purchase eGifts with digital assets

Under the collaboration, Blackhawk’s portfolio of eGift brands will enable Bakkt users to buy, send, and redeem digital gift cards for everyday shopping using the Bakkt app. Gift cards from over 60 retailers, including DoorDash, PetSmart, and other major retailers, will be available for purchase and use in peer-to-peer transfer in the Bakkt app.

The Bakkt app enables consumers to use digital assets, including bitcoin, supported loyalty points, and gift cards, while aiming to give merchants and loyalty programme sponsors deeper customer engagement and a lower cost of payment acceptance. The gift card management functionality within the app allows users to check their balances, aggregate physical and digital gift cards, and buy, spend, or send gift cards from one place.