Zions Bank Retains High-Value Customers with Allink DDB

With interest rates rising, consumers are constantly evaluating their current investment portfolios and becoming increasingly dissatisfied with the low-risk, low-interest bearing accounts in which they invested a few years ago. As a result, financial institutions such as Zions Bank need to understand which high-value customers are most at risk and then communicate with these customers proactively while money is in motion. Zions Bank, a leader in providing electronic banking services, operates more than 130 full-service branches and 200 ATMs [automatic teller machines] throughout Utah and Idaho. The bank chose Harte-Hanks Allink Daily Deposit Builder, a proven, event-based marketing solution, based on the deep experience the company has with many of the nations leading and most respected financial institutions. Allink Daily Deposit Builder is designed to help banks stem customer attrition and understand the economics of retaining best customers. By providing the regional bank with the tools necessary to monitor customer account activity continually, Zions Bank can foster better relationships with its most loyal customers.