Yoyo was founded in 2013 and processes more than two million transactions per month for its more than 800,000 users. Yoyo has raised USD 30.3 million from Metro Group, Touchstone Innovations, Woodford, and Firestarter.
US-based Hard Yaka invests in teams regarding exchanges between seekers and providers of goods, services, and information. It makes early round investments in exchange space startups as well. Candidates are either verticals in particular categories of exchange markets or horizontals providing services (ie messaging or payments) across exchange sectors.
For its end of the deal, worth USD 30 million, Yoyo will integrate its commerce API with Hard Yaka’s Global ID, a global user identification platform. Global ID helps users prove their identity via their electronic footprint. The tool’s identity token is a key feature to helping users make purchases online and in-store; this commerce element is where Global ID will leverage Yoyo’s loyalty and purchasing app.
In the summer of 2018, the company launched a new feature that allows users to order ahead.
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