Yoyo, Patisserie Valerie partner for mobile payments, loyalty programmes

Tuesday 18 December 2018 13:44 CET | News

Patisserie Valerie has partnered with Yoyo Wallet to introduce a combined mobile payments and loyalty app experience to Patisserie Valerie customers.

As part of the agreement, the Patisserie Valerie app, built and powered by Yoyo, will be rolled out across all 155 Patisserie Valerie stores in the UK and Ireland, providing customers with mobile payments, automated loyalty accumulation, instant rewards redemption, voucher sharing, and digital receipt collection.

Through Yoyo’s Commerce API, Patisserie Valerie will also capture anonymised customer basket data at the POS, enabling the coffee chain to analyse and segment purchasing behaviour to deliver personalised rewards, offers and in-store experiences.

The Yoyo-powered Patisserie Valerie app will be available for UK customers to download in February 2019.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: Yoyo, Patisserie Valerie, mobile payments, loyalty programmes, UK, POS, API
Countries: World