By joining forces, Worldline and Telr intend to deliver a new ecommerce payment solution that can optimise online payments and improve transactions, allowing global online businesses to benefit from the opportunities available in the UAE market. The region represents a significant market in the Middle East and Africa, positioning itself as a hub for commerce, as well as for investment and tourism.
The announcement comes just a month after Worldline entered into a multi-year agreement with Garanti BBVA International to implement its cloud-based instant payments solution. The move was set to allow the bank to comply with updated EU regulations on instant payments while developing its digital transformation efforts. Moreover, the alliance enabled Garanti BBVA International to implement a platform made for mid-size banks, in turn facilitating compliance with regulatory demands for real-time payment processing.
As part of this collaboration, Worldline is set to merge its global payment knowledge with Telr’s local market experience and relationships, allowing ecommerce businesses to capitalise on the UAE market. The two organisations plan to offer businesses access to local and international cards and mobile payments, as well as localised checkout processes, scaled approval rates and improved costs with local acquiring. At the same time, the solution is set to deliver local remittance in AED or cross-border in over 20 currencies, and recurring payments, minimised fraud and chargebacks. Additionally, Worldline and Telr’s new service falls in line with local UAE regulations.
Representatives from Worldline commented on the announcement, mentioning their company’s commitment to creating solutions that fit the needs of high-growth ecommerce markets that can be challenging to enter. The company focuses its efforts on supporting customers in operating like a local entity, intending to minimise complexities and scaling profitability. Integrating with the UAE’s payment landscape is set to assist Worldline in facilitating connections between global ecommerce businesses and UAE consumers.
Furthermore, Worldline plans to introduce the UAE service as part of its development strategy to help organisations enter other high-growth markets, including Turkey, South Korea, and Thailand. In addition to other Worldline Geo Expansion solutions, the UAE tool can be accessed via a single API integration.
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