The existing mobile payment system of both companies enables shoppers, using Wirecard technology, to pay directly in-store, thus avoiding queues at the checkout. This solution will now be enhanced with extensive loyalty, couponing, and data analytics capabilities.
The new loyalty feature developed by both companies will allow retailers to automatically reward shoppers, who will receive personalised discount vouchers or loyalty points. Electronic coupons can be automatically issued when entering a store, strolling past a shelf, or when interacting with products. Retailers’ loyalty programmes are thus digitalised, enabling in-store behaviours to be rewarded in real-time.
Moreover, each time customers use their smartphones in-store, retailers can identify their preferences, purchasing behaviour, the place of purchase, and other contextually relevant information. As coupons are digitalised, stores can also identify the popularity and impact of such in-store promotions. Retailers can then transform the data collected into custom targeted special offers for an improved shopper engagement.
To make purchases, customers hold their smartphone in front of a digital price tag from SES-imagotag and scan a product using a QR code or NFC. Using Wirecard technology, payment processing is then handled directly in the background using the customer’s preferred payment method.
For more information about Wirecard, please check out a detailed profile of this company in our dedicated, industry-specific online company database.
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