WaspLink Reseller Program Targets Small Businesses

Thursday 13 January 2005 10:47 CET | News

When it comes to technology, small businesses need as much -- or more -- support as large corporations. Thats why Wasp Technologies has launched WaspLink(TM), a first-of-its-kind program designed to help value-added resellers (VARs) profitably serve small companies, which are increasingly relying on technical innovation to compete.

Until now, resellers and solution providers that focus on larger companies have been catered to by their suppliers, while those targeting small businesses have been virtually ignored. Furthermore, products designed for large companies are not easily installed or adapted to the needs of small companies. These solutions tend to be complex and require extensive implementation - characteristics that are not appropriate for small companies. This strategy makes little sense in the current business climate, which is seeing smaller companies growing much faster and adopting more new technologies than their larger counterparts. Wasp has been serving the technology needs of small businesses for more than 10 years and really understands the needs of this market, said Steve Coffman, president of Wasp Technologies. They need appropriately designed products that Wasp provides, but also require and value the relationship and support provided by their local VARs. WaspLink has been designed specifically to embrace the personal touch of VARs who sell to small business, providing them with products and programs that will help them easily and profitably satisfy this growing market. The WaspLink authorized business partner program will appeal to two types of VARs. The first group already sells to small businesses, but its traditional services of computers, networks and other general IT products are no longer big money-makers. For most of these VARs, margins are tight, and competition is fierce. They are looking for new products to provide to their customers but cant afford major investments in training or changes in their business model. Thanks to downward pressure on prices, many IT VARs whose bread and butter was selling computers, network devices and services are seeing their profits evaporate, Coffman said. In contrast, WaspLink can offer these VARs programs and product solutions that will provide high margins, without expensive start-up costs or extensive business changes. The second type of VAR currently installs point-of-sale (POS) and other automated data capture products, such as asset tracking solutions for mid-sized to large companies. These AIDC VARs receive inquiries from mom-and-pop retailers and small businesses, but their current products do not easily fit the needs of the smaller business. Until now, it was far too costly for these larger VARs to find and customize the kind of solutions small retailers need, Coffman said. Yet they do not want to turn business away, since you never know when a small retailer will grow into a thriving chain. With WaspLink, we make it easy for these VARs to offer appropriate POS and data capture solutions for smaller businesses, quickly satisfying the need and gaining new customers. The WaspLink authorized business partner program will offer two levels: WaspLink Approved Business Partner and WaspLink Platinum Business Partner. Both programs offer marketing materials and sales support, including online training. The platinum-level program, which is designed for higher-performing partner, provides additional field training and sales support, expanded marketing and product information, and more web materials. VARs interested in learning more and applying to become a WaspLink Business Partner should visit for complete program details and an online application.

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Categories: Payments & Commerce | Payments General
Countries: World
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Payments & Commerce