According to the company, Visa is ensuring that its brand maintains its global leadership well into the 21st century with an update that goes beyond a new look for the famous blue, white and gold logo. As well as a refreshed Visa logo on the card and at the point-of-sale, the updated brand will allow for a new card format. For example, the well known Visa dove hologram on the front of the card will be moved to the back and be integrated with the magnetic stripe, making counterfeiting more difficult while allowing a larger part of the front of the card to be used for new designs or communication. The new Visa brand and identity will go live later this year when Visa member banks start to issue cards with the new format and look.
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