Virgin Atlantic taps CellPoint Digital as payment partner

The airline and holiday package provider will use CellPoint Digital’s full payment orchestration platform to integrate new payment methods, new acquirers, and stored card facilities, enabling reduced costs, increased acceptance rates, and an augmented customer experience.

By orchestrating payments across regions and payment methods, CellPoint Digital’s innovative platform allows merchants to adopt a multi-acquirer payments model. It also helps increase top-line revenue utilising intelligent routing, increasing authorisations, and providing system uptime transparency, and reduces the operation cost of accepting cross-border payments.

CellPoint Digital’s omnichannel Payment Orchestration Platform optimises digital payment transactions, from cards or alternative payment methods, and accelerates the deployment of new payment options. Users can scale their own payment ecosystem across the world, unify the customer payment experience across their website, mobile apps, and other channels, optimise the routing of each transaction, increase conversion rate, and minimise payment costs.