VeriSign Unveils Security Trust Mark to Aid Consumers in Identifying Safe Web Sites to Shop On

Wednesday 5 November 2003 06:42 CET | News

VeriSign has launched a newly designed security trust mark for commercial Web site customers to demonstrate that their Web sites are safe places for consumers to transact this holiday season. - (Voice your opinion)

The newly designed VeriSign Trust Mark is now available for VeriSigns existing PKI customers and will be made available to new VeriSign customers later this month. The VeriSign Trust Mark uses a dynamic, animated design making it more recognizable online and enables consumers to click on the mark and link directly to VeriSign servers that verify the business in real time. By clicking on the new VeriSign Trust Mark, consumers can verify a businesss legal name, determine the validity period for the Secure Sockets Layer (SSL) certificate, and view their city and state of incorporation. VeriSigns Trust Mark has already been adopted and deployed by leading companies across diverse retail segments of the Internet, including The Ansel Adams Gallery, Circuit City, Omaha Steaks, CompUSA, and Godiva Chocolatier. Prior to launching its new trust mark, VeriSign surveyed more than 2,500 online businesses actively selling online and 2,500 consumers who shopped online at least once in the past thirty days. Eighty-four percent of those surveyed said that the VeriSign Trust Mark is important to them in determining where they choose to shop. Likewise, seventy percent of consumers said they expect to see the VeriSign Trust Mark displayed in all of the following locations before they make a purchase online: the front page, any page requiring input of personal information, and the check-out page. More than ninety percent of businesses surveyed said that VeriSign is a name trusted by consumers and over half of the businesses surveyed said that displaying the VeriSign name on their site helps them in driving transaction revenue. Between 1.5 to 2 million consumers each month click on VeriSigns current Secure Site Seal to ensure the companies they are considering doing business with are real. According to the September 19, 2003 Forrester Research brief, 2003 US Online Holiday Sales: Merrier Than Ever, U.S. online sales will reach more than $100 billion this year. Forrester estimates that online holiday sales will grow by 42% over last years $8.4 billion to $12.2 billion. For consumers, the VeriSign Trust Mark ensures them that theyre dealing with a real business that protects all communications between consumers and their Web site by encrypting sensitive information with Secure Sockets Layer (SSL) technology. Before supplying businesses with a digital certificate and permitting them to display the VeriSign Trust Mark, VeriSign uses the industrys most thorough authentication processes, including a combination of automated and person-to-person verifications to determine a business is truly who they say they are.

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Categories: Payments & Commerce | Payments General
Countries: World
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