VeriFone Offers Enhanced Communications at the Point-of-Sale

Tuesday 28 September 2004 00:10 CET | News

VeriFone Inc., unveiled its Enhanced Communications point-of-sale product strategy and launched a broad marketing campaign to educate the industry on the benefits of adopting wireless or Internet-based credit and debit card transaction processing.

Key elements include: • Immediate availability of a broad array of high-speed communication modules for the industry leading Omni 3750 platform, which span the entire spectrum of available enhanced communication technologies, including CDMA, GPRS, Wi-Fi, and Ethernet, to support DSL, cable, ISDN, cellular and satellite broadband communication networks. • The VeriFone Comm Server™, a software component included in all Enhanced Communication products to provide an interface between an application and the various Enhanced Communication modules. VeriFone Comm Server™ makes the connectivity method transparent to the terminal application and eases the certification process. VeriFone designed a modular architecture for the Omni 3750 and related Omni 3740 products to ensure that customers were buying future-proof solutions. The terminals can quickly and easily be upgraded as merchant needs change, without having to buy completely new equipment. All modules feature dial capability for back-up connectivity, dual use capabilities or to enable merchants to utilize traditional landline telephone connectivity today and migrate to IP when they are ready. IP Spurs QSR Card Acceptance IP-based payment technology is widely credited with spurring the rapid adoption of credit and debit card acceptance by the Quick Serve Restaurant (QSR) industry in North America. In 2004, eight of the top 10 QSR chains have initiated wide-scale card acceptance based on VeriFone solutions, including Burger King. Broadband Options VeriFones modular Omni 3750 architecture ensures that merchants can take advantage of the broadband option that makes the most sense for them. Terminals using the Ethernet option can be connected to DSL (digital subscriber line), cable modem, frame relay or VSAT (very small aperture terminal) satellite connections. DSL, which operates on standard telephone lines, is an increasingly popular broadband option, especially among small business users who already account for as much as 20% of all DSL users in the U.S. market, according to industry analysts. Cable modem connectivity is highly suited to sports bars and other entertainment venues that are already utilizing cable television service. Merchants who already have cable or DSL connectivity can easily convert to IP-enabled payment transactions with VeriFone Enhanced Communications solutions and, in the process, eliminate the cost of standalone dial lines, which on average cost more than $60 in the U.S. and even more in international venues. Additionally, merchants using multiple terminals can easily connect them to a single broadband drop utilizing local area network (LAN) or Wi-Fi. IP technology provides added security that’s not available with typical dial connections. VeriFone supplements this with end-to-end SSL security, providing encryption that further protects the integrity of financial data. Wi-Fi represents a means of extending POS capabilities without having to install multiple landlines or hardwiring Ethernet LANs. VeriFone Comm Server™ VeriFone also unveiled the VeriFone Comm Server™, which provides a dramatic advancement in enabling POS applications for Enhanced Communications. VeriFone Comm Server™ is a common software component that resides in each terminal to make POS application processing hardware independent. VeriFone Comm Server™ leverages one application version across all enhanced communication types and virtually eliminates adverse impacts of modifications to future communication technology. POS applications developed for VeriFone Comm Server™ will no longer require changes to achieve separate payment processor certifications for

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Categories: Payments & Commerce | Payments General
Countries: World
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