Up Romania rolls out facial-recognition payment system called PayByFace

Utilising facial-recognition technology, PayByFace is presented to users via a mobile app which can then be used to register a payment card, selfies, and a unique PIN code. Once set up, shoppers can then dispense with taking their wallets and pay with their visage at Up Romania-affiliated stores.

Founded in 2018 and headquartered in Bucharest, the company has set the goal of installing biometric readers in over 500 stores before the end of 2021. With potential expansions to other countries in Europe under development, PayByFace could be spearheading a change in consumer payment patterns caused by the COVID-19 pandemic and the desire to reduce unnecessary contact in daily life.

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