Yet the e-commerce world has never had a trade event that united so many independent sellers in one place at one time until the advent of eComXpo, taking place completely online February 17-19, 2005. The industrys enormous number of participants is one of the most diverse in modern business. Affiliate marketers, as they are called, come in all shapes and sizes, often working from home, moonlighting to build a better life for their families and themselves. Theyre just as likely to be retirees, stay at home moms, teachers, secretaries, and construction workers as they are traditional business professionals. They can be people who are tired of being laid off, or of having to answer to a bad boss. Theyre doing something to control their own destiny, so they dont have to worry if their job is outsourced or is downsized out of existence. The very thing that unites these entrepreneurs – small size, enormous spirit, and moonlighting from a day job, makes eComXpo such a natural fit. These small business owners generally dont have the budget or the time to attend a physical world trade event, but the virtual, online event is simple to attend. The three-day online event features hundreds of exhibitors and presenters. Industry luminaries like Declan Dunn of DunnDirect, Gian Fulgoni of Comscore, Doc Searls of IT Garage, John Battelle, and George Garrick of wine.com are presenting. Exhibitors include companies like Overstock, Lands End, Travelocity, Home Depot, 1-800-FLOWERS, Dell, Commission Junction, Linkshare, Peformics, ArriveNet, and many more. The keynote speaker is Lee Rainie, Director of the Pew Internet & American Life Project, presenting the Projects most recent findings. More information on eComXpo is available online at www.ecomxpo.com.
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