Industry statistics show Tesco.com now receives far more visitors to its site than the combined traffic of its on-line grocery competitors. The move sees Tesco.com accelerating its lead on the competition and consolidating its place as the UKs most successful on-line supermarket. Since its national launch, Tesco.com has gone from strength to strength, achieving as many sales in December 2003 as it achieved in the whole of 1998. It is currently the only on-line grocer in the UK to service 96% of the population with a fleet of 1,000 vans who already deliver over 110,000 orders a week. Tesco.com now sells everything from books and CDs to acoustic guitars and holidays. Its non-food business has enjoyed massive growth with an uplift of 50% this Christmas, a trend which has continued into the New Year. The latest innovative move by Tesco.com was the launch of a phone ordering service for its flower and wine delivery service.
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