Teradata and IRI to Deliver Solutions to CPG Industry

Tuesday 22 March 2005 17:54 CET | News

Teradata, a division of NCR Corporation, and Information Resources (IRI) have announced an agreement to provide consumer packaged goods (CPG) companies with data management and business-performance management solutions to support supply- and demand-chain activities including improved category and assortment planning, vendor-managed inventory and sales and marketing analysis using daily customer-transaction information.

The Teradata warehouse in combination with IRIs workflow and decision-support applications will enable CPG companies to combine all sources of point-of-sale data - including data directly shared by retailers, in addition to IRI and other syndicated market information - with order, shipment, invoice, trade promotions, financial and other enterprise data. Retail point-of-sale data has the potential to deliver exponential value if it is used outside of the sales and marketing functions by groups such as operations, supply chain and manufacturing. This agreement provides the foundation to make that access a reality, which will lead to better retail execution through improved in-stock positions, lower inventory levels, reduced overall supply-chain costs and reduced or controlled costs associated with trade promotions. Teradata and IRI are already working with several customers who are early adopters of the offering, which will be generally available in the second quarter of 2005.

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Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce