The integration of Cardinal Centinel will allow StoreFront online merchants to minimize credit card fraud exposure and costs, increase website shopper confidence, and in some cases, reduce credit card interchange fees. With internet credit card fraud on the rise, and 70% of consumers expressing reluctance or unwillingness to complete online purchases due to concern with credit card security issues, credit card issuers, merchant banks, and online merchants alike are stepping up their efforts to ensure credit card security. This new era has spurred both Visa and MasterCard to develop 3-D Secure programs (Verified by Visa and MasterCard SecureCode), to meet the specific needs of an online (card not present) environment. These programs encourage web merchants to authenticate cardholder identity/authority, and provide very attractive incentives; such as guaranteed payment on transactions (protection against chargebacks on certain transaction types that have been authenticated). Cardinal Centinel offers a cost-effective means for e-commerce businesses to participate in Verified by Visa and MasterCard SecureCode programs.
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