Starbucks Card Duetto Visa Honored by Business Week

Tuesday 9 December 2003 08:58 CET | News

The Starbucks Card Duetto Visa, launched earlier this year by Starbucks Coffee Company, Bank One and Visa U.S.A., was recognized by Business Week as one of the Best Products of 2003.

The Duetto Card is the only financial services product to be recognized among a traditional list of honorees such as automobiles, hi-tech PDAs, digital cameras and sporting goods equipment. The first-of-its-kind Duetto Card provides Starbucks aficionados with rewards as part of the first formal customer appreciation program. Cardmembers enjoy the dual-functionality of a Visa credit card combined with the re-loadable Starbucks Card, making it convenient to pay, reload, earn and redeem rewards with one card. Cardmembers earn one percent back in Duetto Dollars that are automatically loaded onto their Starbucks Card Account after each billing cycle. Duetto Dollars can be used to purchase anything at Starbucks locations including beverages, food and store merchandise. Additionally, cardmembers will receive special Starbucks gifts and benefits with Starbucks Card Account purchases throughout the year and Starbucks will contribute $5 to the Starbucks Foundation after each cardmembers first Duetto Card Visa purchase. The first recipient of the Starbucks Foundation donation will be Jumpstart, a national non-profit organization that recruits and trains college students to serve in a year-long mentoring relationship with preschool children from low-income communities.

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Categories: Payments & Commerce | Payments General
Countries: World
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Payments & Commerce


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