Starbucks, Bank One, Visa Launch Starbucks Card Duetto Visa

Monday 13 October 2003 17:25 CET | News

Starbucks, Bank One and Visa U.S.A. have launched the Starbucks Card Duetto Visa. The first-of-its-kind payment card blends Visa credit card functionality with the re-loadable Starbucks Card, offering Starbucks enthusiasts the power to pay, reload, earn and redeem rewards conveniently with one card.

The new translucent Duetto Card offers the first formal Starbucks customer appreciation program, rewarding cardmembers with Starbucks Duetto Dollars for every Visa purchase and providing special Starbucks gifts and benefits with Starbucks Card Account purchases. In keeping with its long-standing commitment to social responsibility, Starbucks will also contribute $5 to the Starbucks Foundation after each cardmembers first Duetto Card Visa purchase. From October 13 through December 31, 2003, Jumpstart will be the recipient of the Duetto donation from the Starbucks Foundation. Jumpstart is a national non-profit organization that recruits and trains college students to serve in a year-long mentoring relationship with preschool children from low-income communities. Every $5 donation to Jumpstart will fund one hour of preschool tutoring to a child in need. How It Works By using the Visa Account of their Duetto Card anywhere Visa credit cards are accepted, cardmembers will earn one percent back in Duetto Dollars that will be automatically loaded on their Starbucks Card Account after each billing cycle. Duetto Dollars can then be used to purchase anything cardmembers want at Starbucks including beverages, food and store merchandise. Cardmembers will receive a one-time pre-load of $10 to their Starbucks Card Account after their first Duetto Card Visa purchase. By using the Starbucks Card Account of the Duetto Card, cardmembers can also qualify for additional quarterly gifts and benefits.

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Categories: Payments & Commerce | Payments General
Countries: World
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