Following this announcement, the companies will remain committed to upholding shared values and optimised services that customers and partners expect. The initiative will optimise upon those solution levels, while also delivering more value in the form of new benefits, incentives, and product offerings.
In addition, the firms will continue to focus on meeting the needs, preferences, and demands of clients and users in an ever-evolving market, while prioritising the process of remaining compliant with the regulatory requirements and laws of the industry as well.
According to the official press release, the deal provides an exit for Mercia Ventures, which backed the company in 2022 using funding from the first Northern Powerhouse Investment Fund (NPIF) and the Midlands Engine Investment Fund (MEIF).
Card Industry Professionals was developed in order to provide card terminals, point of sale, and online payment solutions to multiple small and medium-sized enterprises (SMEs), such as retailers, hair salons, and hospitality venues. The exit of Mercia Ventures represents an example of how regional funds play an important role in the development journey of businesses, as well as unlocking innovation and supporting job creation or international expansion.
Throughout this initiative, the companies will also prioritise the process of optimising customer experience, while accelerating the development of the overall financial landscape as well. In addition, through Mercia Ventures’ optimised client support, Shift4 will have the possibility to benefit from the process of adding a strong team and efficient suite of products in the UK as part of its global operations.
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