Sheetz has installed 1,000 contactless card readers at 310 locations throughout 2005 - making them the nations first convenience stores to bring the added speed and convenience of contactless to the point of sale. Visa Contactless transactions utilize a capability embedded in the card that contains payment information, which can be processed rapidly and securely over an extremely short distance at the point of sale terminal. All other aspects of the contactless transaction are handled in the same way as a traditional credit or debit payment transaction. Visa Contactless provides greater convenience to Sheetzs customers by eliminating the need for a signature for payments under $25, while cardholders receive all the same security protections the industry has come to expect from Visa, including zero liability for fraudulent charges and Visas industry- leading anti-fraud technology. Also, cardholders making purchases at Sheetz with Visa Contactless enjoy additional layers of security because the card never leaves the customers hand, can only be read at extremely close proximity to a contactless reader, and uses data that is unique to each contactless transaction. In addition to improving the shopping experience for its customers, Visa Contactless payments enable Sheetz to process more transactions in less time and significantly improve operating efficiencies - Visa tests show that contactless payments are up to 25 percent faster than cash transactions and enable merchants to track the days receipts electronically.
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