SAP Expands Global Leadership in Human Resources Market

Wednesday 12 November 2003 14:03 CET | News

SAP AG has continued market momentum for mySAP Human Resources (mySAP HR) in the Asia Pacific region as the company expands its global market leadership in the human capital management (HCM) space.

With more than 8,500 customers in 50 countries and deep domain knowledge gained in years of experience serving a variety of vertical industries, SAP is rapidly adding new customers to its list of more than 800 mySAP HR customers in Asia Pacific. mySAP HR supports local languages, currencies, best practices and regulatory requirements in Asia Pacific countries including Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan and Thailand. A number of Asia Pacific companies have recently become mySAP HR customers to take advantage of this industry-leading localized functionality, including Bangko Sentral Ng Pilipinas (Philippines), Bank Niaga (Indonesia), BASF Korea (South Korea), Bharat Sanchar Nigam Ltd (India), China Merchants Bank (China), Continental Engineering Corp (Taiwan), Daewoo Shipbuilding and Marine Engineering (South Korea), Dongbu Steel (South Korea), Indus Ind Media and Communications (India), Land Bank of the Philippines (Philippines), Mangalore Chemicals Ltd (India), overseas subsidiaries of Samsung Electronics Corporation (South Korea), Singapore Polytechnic (Singapore), Siriraj Foundation (Thailand), SK Telecom (South Korea) and Tenaga Nasional Berhad (Malaysia). A recent IDC report cites SAPs strengths in global HR automation capabilities for an array of industries and ranks SAP the number one vendor of human resources management and payroll processing applications in the Asia Pacific market. The new customer wins announced today further widen this leadership, with SAP already holding nearly twice the Asia Pacific market share as the number two player in the space. According to IDC, the human resources management and payroll processing applications market will expand at a compound annual growth rate (CAGR) of 5.6%, reaching $5.7 billion by 2007, compared with $4.3 billion in 2002. This high-potential market has been one of SAPs key strategic growth areas, toward which the company has targeted many recent development efforts. Last year, SAP announced the delivery of automated, Web-based e-recruiting capabilities in mySAP HR to comprehensively cover and streamline key recruitment processes. SAP is soon launching the employee interaction center, leveraging SAPs newly developed integrated communications interface (ICI) as well as the interaction center capabilities in mySAP(TM) Customer Relationship Management (mySAP CRM). Indonesia-based Bank Niaga is implementing mySAP HR across the enterprise, leveraging employee self-services for 1,000 of its staff. In todays knowledge-based economy, companies need to fully leverage their human capital to sustain a competitive position. This requires integrating employee processes and information with business processes and strategies to achieve optimal business results. mySAP HR enables corporations to more effectively align employee and business objectives by deploying the right people to meet company goals quickly and efficiently. By combining these benefits with workforce analytics, mySAP HR enables managers to clearly demonstrate HRs contribution to the bottom line.

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Categories: Payments & Commerce | Payments General
Countries: World
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