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Relay Capital to Launch My Family Stored-Value Cards

Friday 27 May 2005 02:09 CET | News

Relay Capital is launching My Family Dual-Pak stored-value debit cards to serve the multi-billion dollar market for family members who send money to relatives, especially to those in former homelands, or parents who want to provide money to students living away from home quickly, conveniently and cost effectively.

My Family cards, which Corporate Network negotiated on behalf of Relay Capital with Ascot Investments, Inc., (www.ascotinc.com) addresses the growing global demand for the rapid, cost-efficient ability to securely send and receive money across town or around the world. It eliminates the sometimes-insurmountable hassles of having to locate and physically get to a facility to send or pick up wired funds. Cash is available within minutes at the nearest affiliated ATM. Other markets for the My Family card include parents of students that have a need for money to be sent for the many expenses of a higher education. Unlike credit cards, the My Family stored-value debit card allows Parents and Students to budget funds and track spending instantly online without the worry of increasing their existing credit card debt. Relay Capital will be introducing joint marketing programs for parent/student card sales through point of purchase displays at campus bookstores and retail outlets nationwide. Additionally, revenue sharing programs with alumni associations and booster clubs are currently being pursued. With the successful acquisition of these contractual assets, Relay Capital anticipates that it will be able to offer expanded payroll products as well as define a niche market for its private label stored-value solutions. With Corporate Networks assistance, it expects to add new and expansive products linked to its card platform and provide its customers with a growing range of superior products and increased customer loyalty.


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Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce