Privacy Offers Electronic ID Theft Solution

Privacys software solution focuses on phishing as one of the more insidious types of spam and a significant contributor to identity theft. Because My Privacy Policy (MPP) can block or flag e-mail messages that originate from sources other than recognized partners, MPP can clearly identify e-mail that may not be what it seems - effectively casting a net over phishing e-mails. Phishing messages intentionally mislead recipients by seeming to come from a trusted source, often incorporating very similar or accurate branding or graphic elements, making them virtually indistinguishable to consumers. These fraudulent messages entice recipients to divulge their private financial, personal or other account information (PINs, social security number, etc.) under the guise that the information must be verified. Respondents unsuspectingly provide the spammer/perpetrator with access to their personal information, leading to identity theft, and potentially significant financial and personal losses. The My Privacy Policy Solution Heres how it works: My Privacy Policy customers can automatically generate and use virtual e-mail addresses (v-mail), instead of their real e-mail address, to manage their online Web site relationships with banks, credit card issuers, insurance companies, as well as online merchants and service providers. For each relationship, users can create rules that block, or forward with a warning, e-mails originating from Web sites other than the one with which they intend to transact business. MPP servers strictly enforce these rules before the e-mail is delivered to the users actual e-mail address. Depending on the level of privacy selected by the user for that relationship, phishing messages are either blocked or delivered with a clear warning.