News

PowerPay Launched

Saturday 17 July 2004 20:59 CET | News

Smart System Technologies (SST) has launched PowerPay, a secure payment and marketing solution that provides teams, entertainment venues and merchants with a tool to deliver meaningful rewards to their customers.

With PowerPay, consumers enjoy an easy, secure, cashless and contactless transaction thats completed in as little as five seconds by simply waving a PowerPay tag in front of a PowerPay reader, which uses radio frequency identification (RFID) technology to read the tag. At the same time, teams and merchants that adopt the technology can deliver automatic rewards to consumers who use PowerPay at the moment of the transaction. For teams such as the NFLs Philadelphia Eagles and Seattle Seahawks, who are adopting the technology this season after successful in-season tests last year, this includes rewarding points to consumers that can be accrued and redeemed for team-themed experiences or merchandise, and offers from other participating sponsors. Concession and merchandise areas throughout Philadelphias Lincoln Financial Field will be equipped with the PowerPay system beginning July 28 at the Manchester United - Glasgow Celtic soccer match, and is already available on the club level of Seattles Qwest Field for all events, including Seahawks games, major concerts and other events. PowerPay tags are available immediately and free-of-charge to consumers throughout Philadelphia and Seattle, including but not limited to ticket holders to Eagles or Seahawks games, by visiting www.MyPowerPay.comor by calling (866) 362-5489 toll free. Eagles fans can also visit www.EaglesExtraPoints.com. SST will soon deploy the PowerPay system to other teams, sports and entertainment venues and merchants throughout the nation, including cash-intensive retailers such as quick-service restaurants, movie theaters, grocery chains, pharmacies and convenience stores. The Philadelphia roll-out follows a successful in-season test of PowerPay on the club levels at Eagles and Seattle Seahawks home games last season. In both facilities, the average PowerPay transaction was more than twice as fast as cash and almost six times faster than a credit or debit card. Both facilities also experienced revenue increases resulting directly from the PowerPay system. A New York University Stern Business School study following the 2003 NFL season found that 83 percent of PowerPay users ranked themselves as extremely satisfied with the PowerPay solution. PowerPay was specifically designed for sports fans and consumers who want to receive valuable offers designed specifically for them, combined with a quick and easy payment tool. In addition to being incorporated into the new Eagles MBNA MasterCard, PowerPay may be linked by consumers to any of their existing credit card, debit card or checking accounts. Additionally, PowerPay users continue to receive all the benefits of mileage and other rewards programs already associated with those existing accounts, while adding the reward opportunities associated with their PowerPay program. For example, a movie theater chain could potentially send an email or text message that informs a specific segment of its PowerPay customers that, if they purchase a movie ticket that day or weekend, those customers will automatically be rewarded with a food and beverage reward. No paper coupons or barcode discount cards would be necessary, as the eligible PowerPay users would receive the offered discount automatically when they wave their PowerPay tag at the point of sale. While the use of demographic and purchase behavior information will help PowerPay-enabled businesses create the best rewards possible for their customers, the security of personal contact information is of the utmost importance to SST.


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Categories: Payments & Commerce | Payments General
Countries: World
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