The rate of small purchases is going up fast. In July, Ipsos-Insight reported that more than 10 million Americans purchased digital content for less than $2.00 in the past year, and in November the number of US purchasers in the past year was approximately 4 million. The 14 million represents an increase of over 10 million micro-purchasers since October 2003, a 350% yearly increase, demonstrating that Paystone has a growing potential customer base. Paystone has enjoyed success in the music download segment with pioneers such as Los Angeles-based American Empire Records, and Canadian music industry leader Puretracks.com who have a rapidly growing catalogue of more than 300,000 songs from all five major record labels and a growing list of Canadian and international independents.
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