Online Shoppers Getting Smarter about Online Security

Tuesday 11 May 2004 08:09 CET | News

Results from an ACNielsen International Research survey recently commissioned by PayPal and eBay indicate that online shoppers will increase their e-commerce activities, citing improved security.

In addition, the survey reports that the majority of Internet shoppers are increasingly aware of potential fraud when shopping online, including the proliferation of fake or spoof e-mails. In fact 75 percent of respondents indicate awareness of spoofing. The survey, conducted in March 2004, is based on feedback from approximately 1,000 online shoppers who made an online purchase in the previous 30 days. Findings show that 53 percent of online shoppers plan to buy even more on the Internet this year because of the convenience, speed, selection and increased security the Internet offers. Fifty-one percent say the Internet became a safer place to shop in 2003 and 61 percent believe it will become even safer in 2004. Simple steps to follow to shop safely online PayPal has developed a series of simple and straightforward tips consumers can use to shop safely online. These tips can be found in the e-Commerce Safety Guide, a recently developed handbook authored by Chesnut, which provide tips for online shopping and avoiding fraud on the Web, available at 1. Learn as much as possible about both the product and seller: Online shoppers should get to know merchants through several sources: reputation systems, previous purchases, referrals through friends or reviews and comments from other shoppers. Learning as much as you can about a merchant is as important in the online world as it is in the offline world. 2. Understand each retailers refund policy: Look for refund policies and buyer protection programs from either the web site or payment service used. In many cases, by using refund policies and PayPal, which offers a buyer protection program, you will be protected against fraud if something goes wrong. These simple guidelines will give shoppers peace of mind when shopping online. 3. Use a secure payment process: Choose a payment method that is reputable and never shares personal financial information with merchants, such as a major credit card or PayPal. Make purchases from that one account to avoid distributing financial information to multiple web sites. 4. If an offer sounds highly suspicious or too good to be true, it probably is: Just like in the offline world, be extremely cautious. Read the fine print and be wary of unreasonably low bargain prices or unusually attractive promises. Be cautious if merchants insist upon being paid in cash or through wiring money. Methodology The ACNielsen survey was Web-based and conducted among 1,000 online shoppers in the U.S. Respondents consists of those who made an Internet purchase within the last month.

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Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce