Navio enters European digital commerce market

Navio will provide Buongiorno with a content syndication platform to quickly enable new distribution points for their content, as well as enabling super-distribution for end-consumers of that content. Navio will build and manage TDK Systems mobile content portal with complete transactional and super-distribution capabilities, for turning buyers into sellers. The Buongiorno and Navio agreement Buongiorno Vitaminic SpA, www.Buongiorno.com, is the leading distributor of multimedia content in Europe. The company has contracted Navio to build a content syndication service, effectively making Buongiorno?s content instantly available to any potential distributor. Buongiorno?s distributors, including Buongiorno?s own direct to consumer services with millions of customers, will also take advantage of Navio?s transactional capabilities for the selling and managing of digital content. Particularly compelling to Buongiorno was Navio?s referral and rewards capability to build a super-distribution model to sell content among and beyond its existing customer base. The TDK Systems and Navio agreement TDK Systems, www.tdksystems.com, a division of TDK Corporation, designs new products for users of digital content who operate in both wired and wireless environments. The company recently announced fone styla ? a content-oriented mobile-phone companion product. TDK Systems will use Navio to offer end-users a static content portfolio with a digital locker to access content no matter how they are connected to the Web. Working with a broad range of content, including ring tones, games, iconic logos and video, Navio and TDK Systems will offer developers a federated marketplace to sell any type of digital content on any device. How Navio technology works Navio manages buyer and seller rights as XML based metadata called Navio Titles. The company offers a comprehensive transaction and trading platform based on the exchange of these titles. Navio Titles may be used to represent an offer to purchase content, a purchase receipt to download content, a payment instrument to represent stored value or credit card information, or a user identity to enable single-sign-on or end-user authentication. Navio?s affiliate and loyalty services enable super-distribution of content where customers can extend purchase offers beyond themselves, and content providers can track affiliate sales chains. The Navio service is DRM agnostic, and works with any existing cryptographic scheme to protect digital content as it is streamed over Navio?s network or stored on a user?s computer.