More Than 4 Million Americans Have Purchased Items Online For Less Than Two Dollars In The Past Year

Monday 3 November 2003 11:49 CET | News

A comprehensive, quantitative survey on the micropayments market, found that more than 4 million Americans have purchased digital content for less than $2 in the past year.

Additionally, a projected 30 million Americans are at least somewhat likely to purchase content for less than $2 in the next twelve months. Further, the current lack of compelling content in this price range is cited as the primary reason consumers have not yet made an online purchase for $2 or less. Among consumers who had made online purchases of $2 or less, the most commonly purchased items were ring tones, music, games and articles. Teens were most likely to indicate plans to purchase items for $2 or less online in the near future. The survey showed that the most significant factors limiting consumer use of micropayments is the lack of available and compelling content in this price range. The survey, conducted by global survey-based market research group Ipsos-Insight, and Peppercoin, a micropayments company that enables profitable new business models for low-priced digital content and physical goods, was a scientific, random sample telephone survey of 1,100 Americans ages 12 and older and has a margin of error of +/- 3 percent. Specific survey responses include: - More than 44 percent of those Americans surveyed have made an online purchase in the past year. - More than 50 percent of the people surveyed who have purchased items online indicated that the main reasons they have not made a micropayment was because it was not worth the effort, lack of interesting content or availability of content. - Fifteen percent of Americans ages 12 and older indicated they are at least somewhat likely to make a micropurchase in the next 12 months. This translates into approximately 30 million potential customers. - Teenagers are the most likely age group to purchase content online with micropayments in the near future. Thirty-seven percent of teens were at least somewhat likely to purchase something online for less than $2 in the next 12 months and they are currently the most likely to make purchases of under $20. - Less than one percent of respondents indicated that security of the transaction was a concern that prevented them from purchasing items online. - The data show that 65 percent of current micropurchasers are male and 28 percent are under the age of 25.

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Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce