MasterCard Rollout OneSMART with SPRON in Iceland

OneSMART MasterCard Retail is a simple but powerful chip package, providing a mass market oriented product that greatly facilitates issuers and retailers in developing card usage. It combines payment, loyalty, and cardholder preferences management in a single point of sale transaction using MODS (MasterCard Open Data Storage™) features. This single system application allows cardholders to receive on-the-spot loyalty bonuses and customised offers from participating retailers, based on preferences the consumer opts in to, which are stored on his or her payment card. The roll-out by SPRON will be based on their successful multi co-brand program called ‘Ekort.’ Launched in February, with nearly 200 retailers, SPRON and its partners are looking to leverage their EMV investment in the programme through OneSMART MasterCard Retail. For the launch, SPRON will be working with Hagar Ltd, a leading retailer in Iceland, with 58 stores across the country. MasterCard’s introduction of OneSMART MasterCard Retail is supported by Welcome Real-time, whose enhanced EMV software, XLS, has been adopted. MasterCard customers are set to benefit from an exclusive offering from Welcome Real-time, thanks to an agreement between this leading enhanced payment software vendor and MasterCard.