MasterCard Predicts Best Times to Shop

Wednesday 24 November 2004 10:08 CET | News

The busiest days tend to be on Saturdays during December. The busiest day of the year most likely will occur on Dec. 23 and the busiest hour most likely will be from 2 to 3 p.m. CDT on Christmas Eve.

These patterns are based on analysis of MasterCards transaction data from the past several holiday seasons. According to the data, there is hope for shoppers who loathe long lines and crowded aisles -- as long as they follow MasterCards advice and pick the best days to hit the stores. A closer look at the data reveals some specific dates that should be the best for shopping this year. According to MasterCards data, the last Monday and Tuesday in November (which, this year, are Nov. 29 and 30) and the first Monday and Tuesday in December (Dec. 6 and 7 in 2004) are ideal days to shop between Thanksgiving and Christmas. To be even more specific, MasterCard records the least number of transactions per hour between the hours of 7 and 10 a.m. In other words, consumers who enjoy shopping in relative peace should set their alarm clocks and get out early. But if a consumer is not a morning person, then MasterCard advises waiting until the evening. The MasterCard data also goes against one of the most widely held conceptions about the holiday shopping season. MasterCard also suggests finishing up holiday shopping early this year, predicting that the malls could be packed with holiday procrastinators on Christmas Eve. MasterCard also has noticed from years past that holiday shopping generally commences right after Halloween -- which means that many Americans have already started their holiday shopping both in the malls and online.

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Categories: Payments & Commerce | Payments General
Countries: World
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Payments & Commerce