Leading Online Retailers Prepare for Scorching Holiday Business With Web Analytics From Fireclick

Fireclick has announced a sleigh full of new customers had deployed the companys Netflame Web analytics service to prepare for a highly anticipated online holiday shopping season.This time of year is indeed a magical time for retailers and the 2003 holiday ramp-up provided Fireclick with a Q3 that resulted in revenue growth of more than 130% from the year-ago period and almost 30% more than the most recent quarter. This marks the companys eighth consecutive quarter of record- breaking revenue and customer adoption. Joining the rapidly growing roster of Fireclick customers are dozens of leading multi-channel retailers including Famous Footwear, Florist.com, Cornerstone Brands TravelSmith, InterVideo, DivX, Executive Essentials, PaperZone, MPSuperStore.com, Jos. A Bank, Mobility Electronics, AtomicPark, and more. Holiday shopping traffic monitored by the Netflame service for the past two seasons has quadrupled each year. This year Fireclick anticipates a 5X increase in holiday traffic over 2002, and has provisioned enough capacity for more than 10X, indicative of customer growth and bullish holiday season projections. Fireclick: Analytics Made Easy The Web analytics market space remains fragmented and confusing for customers with dozens of vendors extolling the virtues of their latest new features. Fireclick has taken a fundamentally different approach to meeting customers demands by delivering a service that is easy to deploy and maintain, simple to use, and requires zero maintenance. Fireclicks unique features are based on the real needs of online retailers and content sites. One example is the Fireclick Index, a reporting tool provided free to all Netflame customers showing how their site is performing in comparison to other sites. Online businesses can compare their traffic, orders and conversion rates to all other online businesses, or only to those in their specific vertical industry, apparel or specialty retail for example. Netflame is assisting over 300 Web sites of all sizes and in diverse industries to improve their performance and achieve online success. Current customers include leading retailers such as Lillian Vernon, Guess, RadioShack, Puma, Bed, Bath & Beyond, Tower Records, Ann Taylor, Patagonia, Blair, American Eagle Outfitters, Venus Swimwear, and many more.