Juice It Up! Selects Neos Merchant Solutions

Friday 8 October 2004 22:25 CET | News

International Card Establishment recently acquired gift and loyalty unit, Neos Merchant Solutions, has successfully implemented a gift and loyalty program for Juice It Up! Franchise Corporation.

After winning a competition against over a dozen other gift and loyalty program providers, Neos implemented a smart card based gift and loyalty program at Juice It Up! franchise stores, starting in 2003. The success of the Juice It Up! gift and loyalty program over the past 13 months has led that company to make it mandatory for any new franchisee to offer the program and use Neos credit card processing services. The program confers a number of benefits to Juice It Up! franchise owners, including: (1) improved cash flow -- prepaid gift cards are issued for cash today against future sales; (2) brand identity -- a gift card acts as a walking billboard in the owners wallet, offering a constant reminder of where to shop; (3) brand loyalty -- the gift card gives Juice It Up! customers a 5% point rebate on their purchases, which can only be redeemed at Juice It Up! stores; (4) faster check out lines and more security -- because the smart card based gift card stores all of the data on the card itself without the need to dial up and verify the credit on the card and is virtually impossible to counterfeit.

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Categories: Payments & Commerce | Payments General
Countries: World
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