IPS-Sendero and Quinetix To Jointly Deliver Customer Profit Growth Solutions

IPS-Sendero will offer two Quinetix business intelligence applications - Customer Opportunity Analysis (COA) and the Automated Intelligence-Driven Marketing System (AIM) in conjunction with the IPS-Sendero suite of profitability management products and services. To round out the combined offering, IPS-Sendero also will offer Quinetixs consulting and professional services that address core client initiatives for customer retention and product pricing optimization. Using an extract of a financial institutions customer database, COA groups accounts at the household level, segments customers, and provides detailed demographic profiles of each segment. It also indicates the profitability amount derived for each household and segment, ranks households by profit potential, and provides a road map for best products to cross-sell each unique household to maximize the value of the relationship. AIM is a profit-driven campaign management solution tailored for the banking industry that incorporates results from the COA process, and uses a decision engine that determines optimal product offers and channels to maximize returns from marketing initiatives.